Senior Communications & Marketing Specialist (2021 – PRESENT)
As a Senior Marketing & Communications Specialist for ITFO, I’m responsible for crafting and managing content, including articles, social media posts, and white papers, based on topics in financial services, artificial intelligence (AI), life sciences, energy, and other industries. I conduct interviews with industry leaders to capture key information for effective and compelling storytelling. I use data-driven insights to ensure content aligns with SEO best practices, audience needs, brand style guide, and company goals. I leverage enterprise-approved generative AI tools, such as Writer, to enhance content and improve efficiency. Additionally, I edit RFIs for consistency, readability, and clarity to meet brand and industry standards.
For this role, some key contributions and responsibilities are highlighted below.
Content Creation
- Interview subject matter experts and industry leaders to collect relevant details for content project.
- Conduct research into the latest industry trends and news to inform and support strategy and goals.
- Ensure content meets the needs of audience while following SEO best practices and brand’s style guide.
Project Management
- Manage multiple content projects and ensure all deadlines are met.
- Collaborate daily with cross-functional teams across different time zones to ensure effective communication and strong teamwork.
Reporting
- Work with Microsoft Power BI for data-driven insights and KPI analysis to identify content improvement opportunities.
*Projects available upon request.
LINDSAY EVELYN GROVES. 